LONGCHAMP TRES PARIS - THE FILM
THE STORY
Action! Longchamp films the essence of Paris In its new film, Longchamp blurs the lines between fantasy and reality to portray Paris as the city of endless possibilities. It stars two Longchamp bags, which are accidentally exchanged in the whirlwind of Paris by night. It also features trendy young women, an adorable white kitten, an espresso, a smart-looking man on a motorcycle, and the Eiffel Tower, held in place beautifully by its pyramid base.
THE CITY/INSIDE PARIS
Filmed in Paris – the city where Longchamp was founded in 1948, and a symbol of the light and irreverent attitude defined by the brand’s tagline and platform, “très paris” – the short film & music video “5AM” features a series iconic Parisian locations, including: Arc de Triomphe, Place Dauphine, Place de la Concorde, Tour Eiffel, Avenue Trudaine, Escalier Mont Cenis, Cafe Le Mansart, Les Bains.
THIS IS LONGCHAMP'S VERSION OF THE PARISIENNE
The brand picked several talented and up-and-coming actresses to play the Parisian women in this unexpected film. But what makes Longchamp's Parisian woman, conceived by Sophie Delafontaine while creating her latest collection, so unique? The brand's Artistic Director explains: “I wanted to depict an active, spontaneous, and open-minded woman, one who grabs hold of life with elegance and independent spirit. She’s strong, but also indulgent and never takes herself too seriously."
