An English getaway with near and dear
To unveil its Autumn-Winter 2025 collection, "From Paris to London", Longchamp invites some of its friends on an unforgettable getaway blending rural charm and urban hustle and bustle. This special escape leads them from the calm hills of the Cotswolds to the vibrant beating heart of London. An adventure of two unique halves connected by style, friendship and British delights – with some of that French je ne sais quoi on the side.
A breath of fresh air in the Cotswolds
The trip begins in a dream setting: Estelle Manor, a beautiful manor house nestled in the heart of the Cotswolds, where sheep and deer graze. Whether it's the main house, converted stables or one of the cottages dotted across its grounds, each place radiates warm, welcoming refinement. Here, everyday life feels like an adventure.
On day one, the Maison's friends discover the Longchamp spa, steeped in shades of green. Revitalising hydrotherapy erases the effects of jet lag: alternating hot and cold baths, sensory immersion, and tea and scones enjoyed facing the veranda and pool. The experience culminates in a hot air balloon flight sporting the colours of Maison Longchamp, soaring majestically in front of the manor. With four or five in the basket at a time, the guests take off, torn between nervous laughter and intense emotion, carried by the movement of the wind. Latecomers the @young_emperors—still in their spa robes—watch on with amusement before joining in on an offbeat, impromptu bit of fun: chasing after the sheep in the meadow. In the evening, the manor greenhouse transforms into a cosy setting for the first dinner together. The intimate atmosphere is brought to life by chatter and laughter, soon accompanied by folk music performed by sister act The Staves. One guest, @leanneansar, recognises the musicians straight away, her husband having collaborated with them on a music video. British illustrator Alice Nyong immortalises each guest in personal portraits used as elegant place cards. The meal, a subtle blend of British and French influences, concludes with the classic "sticky toffee pudding" for dessert.
The next day begins with a typical English breakfast. Then, divided into small groups, the guests are introduced to the art of living the English way. In the kitchen, they make their own jams, delicately handling raspberries under the watchful eye of the chefs and dressed elegantly in their Longchamp aprons. The fun continues with scones, fresh bread and home-made treats. Nearby, an embroidery workshop invites each of them to personalise the fabrics adorning their jars, transforming each initial into a precious keepsake. Particularly excited is @ritamontezuma, for whom this experience is a first. Next up, watercolour painting. On their easels, the guests translate the fruity inspiration of their stay into colourful pictures, guided by illustrator Sarah Smart. K-pop star @hyominnn dazzles everyone with a very fine watercolour painting. In the afternoon, countryside delights abound: some try their hand at croquet, while others venture out onto the lake in boats, surrounded by swans and ducks, laughing and sporting Longchamp rainboots. Under a glass roof, lunch is served in a classy English picnic-like setting, with Longchamp-branded blankets and baskets filled with sandwiches and vegetables from the garden. In the evening, the Fallow House becomes the venue for a sophisticated dinner serenaded by music. To the sound of a jazz band featuring saxophonist Nye Banfield, guests share an elegant evening together, in which every detail, down to the cutlery tucked into their Longchamp cigar cases, celebrates the Maison's heritage and expertise.
The Winter 2025 collection comes into its own in this unique setting: warm, enveloping silhouettes, autumnal colours and relaxed elegance. Longchamp x Gloverall duffle coats—in navy and nutmeg—become the perfect post-summer attire, worn in a spirit of sisterhood that embodies the very soul of the Maison.
LONDON CALLING
London is the next port of call. Cosmopolitan, electrifying and full of contrasts, the capital of England is the perfect playground in which to share the creative energy of the collection. Among the red bricks and white columns of the buildings lining the capital's iconic Regent Street, guests briefly reinvent the codes of London chic.
The day begins with lunch at Liberty London, an iconic destination in British fashion. In this striking setting, Longchamp unveils a pop-up store dedicated to its collaboration with Gloverall, the legendary British manufacturer of the duffle coat. The venue, designed like a modern-day cabinet of curiosities, celebrates craftsmanship, materials and elegance, offering a deep dive into the British heritage and French expertise of these two historic brands. The wool Le Roseau and duffle coat are presented as exceptional pieces at the crossroads of fashion and history. Taking centre stage is a monumental bamboo sculpture of the Le Roseau bag, which draws everyone's attention and becomes the focal point of numerous photos
The grand finale of this second stop? An exclusive soirée in Longchamp’s Regent Street flagship store. The atmosphere is electric, vibrant and inviting, buoyed by a live performance from Mika, popping up in the middle of the crowd by surprise. In this friendly setting, he performs some of his iconic songs: "Relax, Take It Easy", "Lollipop", "Big Girl" and "Elle me dit", joined by backing singers and musicians. A whole host of figures from England's cultural scene are present. A DJ set by Mel C—member of the legendary band The Spice Girls—sets the boutique on fire with her greatest hits, rousing the guests to dance the night away. Alexa Chung meets fellow British fashion icons and friends Poppy Delevingne and Sienna Miller, taking to the pop-up casino's roulette wheel in the hope of winning a Longchamp souvenir. Elsewhere, Naomi Ackie and Ambika Mod share a laugh in a playful installation styled like classic English telephone boxes, alongside the cast of the Netflix series, Geek Girl. Each guest embodies the London Calling spirit in their own daring, free and unhesitatingly stylish way.
The Longchamp x Gloverall collection is also available in a selection of Longchamp stores and on the longchamp.com website.
