THE PARISIAN LONGCHAMP WOMAN? NATURAL, FREE AND EXCITING!
"We think of freedom as the thing that puts a spring in every step, makes us feel at ease and delights us.
And then there's an array of colours that bring a breath of fresh air, escapism and wonder."
THE RECIPE FOR HAPPINESS
Choosing what to buy at the market is part of why it's so fun. And as for the Parisienne? Well, her look makes no compromises: embroidered jeans, a long-sleeved top, a knotted square scarf and a crossbody bag.
The recipe for happiness
Often synonymous with an elegant and timeless style, she stands out for her polished and refined appearance. You won't find anything boring about her, quite the opposite actually! She wears high-quality clothes and favours classic, well-fitting designs and doesn't succumb to fleeting trends. She has an innate sense of style, without appearing overdressed or overly sophisticated. She opts for timeless pieces that express her day-to-day mood, which she combines in different ways to create outfits that are both elegant and casual. Creative to a fault, she asserts her signature style with determination and audacity.
A FLORAL STROLL
In Honfleur and elsewhere, the Parisienne sports delicate floral details and continues on her way, taking all the time she needs. The joy of recharging in the countryside, strolling through the market stalls and savouring nature's radiant delights is all anyone really needs.
As with most things, she has strong visions when it comes to fashion and everyone who loves her is sure to follow her! She knows how to combine influences and dares to play with them to move from one style vocabulary to another. And she does it so well, whatever the circumstances. Is the weather acting up again? Not to worry! She glides along through the droplets of rain in a striped mohair wool jacket and white rain boots (they’re so much better for jumping in puddles, right?). An important meeting on the cards? She opts for a pinstripe suit, complete with a baseball cap for a subtle and unconventional sporty look. It’s then, of course, impossible for her to leave home without her Box-Trot bag, reimagined for the new season in a plum colour with a cobalt blue strap, or a very trendy black leather and raffia effect. A quick break between meetings? She grabs her trusty and versatile Le Pliage Xtra bag and recharges her batteries on the terrace with a refreshing lemon Perrier, some music and a good book.
NEW SPRING/SUMMER 2025 COLLECTION
Create looks that embody raw, elegant character inspired by nature-centric living.
Wherever you may be, welcome to the French Touch!
The weekend starts off with a little bit of self-gifting! Beautiful wildflowers and compliments from her florist on her vintage-wash jeans, cosy roll-neck jumper and trusty moccasins. If she feels like layering up, she’ll slip on a jumper dress then a hoodie adorned with graphic stripes. She knows how to stay comfortable without compromising on style! This autumn, each of her looks is accompanied by a corduroy baseball cap and her 3D leather bag which is sometimes embellished with a bright silk scarf or a shearling shoulder strap. With a chic dinner date on the horizon, she slips on a black suit audaciously paired with her black mini Box-Trot crossbody bag to keep her hands as free as she is, and heads towards the Marais! Relaxing Sundays are for sailor stripes and trainers. She meets up with her friends, with her Epure wicker bucket bag doubling as a picnic basket.
Never seeking to attract attention, she favours a confident and understated style. Her outfits must be comfortable, and she looks just as good in rain boots as she does in shearling clogs. A chameleon by nature, nothing stands in her way, especially not her wardrobe.
